Annette Reiser
Annette Reiser has more than 20 years of experience in customs and trade compliance. After her second law degree in Germany, she started her career at the Chamber of Commerce and Industry in Mannheim, Germany, followed by various leading positions in international companies of the automotive, defense, non-woven and pharmaceutical industry in Germany and Switzerland. She also spent several years as Senior Manager Indirect Taxes at KPMG and EY Switzerland. In 2021, she started her freelance business nettes`globaltrade as a coach, lecturer and author in Zurich, Switzerland, specialized in Free Trade Agreements and Export Control.
She is the founder of the Swiss Global Trade Expert Group and Editor of the Swiss Journal “Zoll und Mehrwertsteuer Revue”.
Annette Reiser is a lecturer at the Kalaidos University, Switzerland, the Swiss School of International Business and the AWA Suisse.
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Content by Annette Reiser
FTAs vs GSP: understanding key differences and practical implications for companies
This article explores the practical differences between free trade agreements (FTAs) and the Generalised Scheme of Preferences (GSP) scheme. As they operate in fundamentally different ways, they also influence internal company processes differently. It explains why origin information relevant to the GSP may still be included in suppliers’ declarations and...
GSP in practice: cumulation, supplier declarations and India’s move toward an EU FTA
Annette Reiser explains the operational differences between Free Trade Agreements (FTAs) and the Generalised System of Preferences (GSP), focusing on how each affects company processes for handling preferential origin. She clarifies why GSP origin appears in supplier’s declarations, highlighting the role of bilateral, regional and extended cumulation under GSP. The...
Deep dive into PEM rules
In this recording of the EU roundtable held on 19 June 2025, the discussion continues on the practical implementation of the revised customs legislation within the EU Customs Reform Package. Building on the previous session, Annette Reiser provides further insights into the impact of the reform on the role of...
Navigating the PEM rules in 2025
In this recording of the EU roundatable held on 15 May 2025, Annette Reiser discusses the latest developments in preferential origin rules under the Pan-Euro-Mediterranean (PEM) Convention.Annette presents the main changes introduced by the revised rules. The presentation concludes with practical considerations for businesses, including how to choose between the...
Customs clearance and trade compliance in the EU course
By Leonardo Macedo
In the EU, companies - various stakeholders of the international supply chain - report shortage of customs clearance and trade compliance specialists. The overall aim of the course is to fill the gap. This extensive course provides newcomers and cross-functional employees with the knowledge needed to successfully manage compliance and...
EU Export Control & Sanctions: Updates
The 11th EU sanctions package against Russia and Belarus, followed by the introduction of stricter national controls (and in some cases “national sanctions packages”), poses new challenges for businesses. Even if you trade within the EU but your goods can be exported to or via sanctioned countries, you will need...
Supplier's declaration in preferential trade: when to use it?
Global trade based on preferential treatment offers benefits to its participants. The main one is a reduction in financial costs due to the application of reduced tariff rates when the goods have a preferential origin. In other words, if a product originates in one country and is sold to another...
Internal Compliance Programme (ICP): key elements
ICP - Internal Compliance Program is mandatory in the EU for companies trading in dual-use or military goods. However, compliance with customs and export control regulations is crucial for all companies to minimise the risk of fatal legal, financial, and/or reputational damage. In this video, which was a part of...
Preferential origin: supplier's declaration in the EU
Where a supplier provides the exporter or the trader with the information to determine the originating status of goods for the purposes of the provisions governing preferential trade between the Union and certain countries or territories (preferential originating status), the supplier shall do so by means of a supplier's declaration:...
Export control and sanctions - the EU in focus
The easiest way to understand export control is to know the '4W' questions: What are we going to send (is it a listed item?)? For what reason (catch all)? Where do we want to send (embargoes)? To whom we are sending (sanctions)? In this course you will learn how to...
Popular courses
Export control and sanctions - the EU in focus
The easiest way to understand export control is to know the '4W' questions: What are we going to send (is it a listed item?)? For what reason (catch all)? Where do we want to send (embargoes)? To whom we are sending (sanctions)? In this course you will learn how to...
Preferential and non-preferential origin of goods in the EU
This course deals with the concept of origin of goods and the basic rules applicable in the various international trade agreements signed by the EU, and also unilateral preferential arrangements. It covers activities required of customs professionals that have to determine the 'economic nationality' (non-preferential origin) and preferential origin of...
Popular articles
FTAs vs GSP: understanding key differences and practical implications for companies
This article explores the practical differences between free trade agreements (FTAs) and the Generalised Scheme of Preferences (GSP) scheme. As they operate in fundamentally different ways, they also influence internal company processes differently. It explains why origin information relevant to the GSP may still be included in suppliers’ declarations and...