How to “sell” customs in the organisation?

This recording is for customs and trade compliance professionals who want their function to be recognised and valued within their organisation, rather than seen only as a source of rules and penalties. Janine Lampprecht, Partner and managing director of Grenzlotsen GmbH, shares practical tools for "marketing" the customs department internally.

Topics covered:

• Why customs teams struggle to get management and other departments to listen, and how to reframe from a "problem-oriented" to a "value driver" perspective
• Setting clear goals for internal positioning (visibility, earlier involvement, strategic relevance, data access) and running this as a structured project
• Starting with a self-audit of data, structure and processes before attempting to "sell" customs internally
• The "chain of reasoning" technique for clear, convincing management reporting
• Using storytelling — real day-to-day compliance stories, including a sanctions-screening example and a tariff classification example (roasted almonds) — instead of abstract statements
• Designing short, practical, live internal trainings that double as marketing for the customs function
• Data-driven reporting to demonstrate the value of preferential origin and other customs processes
• Low-effort internal communication channels — short podcasts, internal social/Teams channels, "snackable" LinkedIn-style updates

For a broader overview of the topic, please watch the full recording. The slides are available in the Resources section.

Please note that this summary was generated using AI, based on the recording and available slides.