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PPWR compliance starts in purchasing, not at the border

Where your packaging comes from, which markets it goes to and why documents must arrive before the supplier is paid: practical first steps under the Packaging and Packaging Waste Regulation

Jan-Joost den Brinker
Chief Technology Officer, Dubrink, Netherlands
Published 12 Oct 2026
The Packaging and Packaging Waste Regulation (PPWR), Regulation (EU) 2025/40, applies from 12 August 2026 and reaches every step of the packaging supply chain, from the overseas maker of a packaging component to the brand owner who has boxes made under its own name. The speaker’s estimate is that about...

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