
Annette Reiser
Annette Reiser has more than 20 years of experience in customs and trade compliance. After her second law degree in Germany, she started her career at the Chamber of Commerce and Industry in Mannheim, Germany, followed by various leading positions in international companies of the automotive, defense, non-woven and pharmaceutical industry in Germany and Switzerland. She also spent several years as Senior Manager Indirect Taxes at KPMG and EY Switzerland. In 2021, she started her freelance business nettes`globaltrade as a coach, lecturer and author in Zurich, Switzerland, specialized in Free Trade Agreements and Export Control.
She is the founder of the Swiss Global Trade Expert Group and Editor of the Swiss Journal “Zoll und Mehrwertsteuer Revue”.
Annette Reiser is a lecturer at the Kalaidos University, Switzerland, the Swiss School of International Business and the AWA Suisse.
Contact information
Content by Annette Reiser
FTAs vs GSP: understanding key differences and practical implications for companies
This article explores the practical differences between free trade agreements (FTAs) and the Generalised Scheme of Preferences (GSP) scheme. As they operate in fundamentally different ways, they also influence internal company processes differently. It explains why origin information relevant to the GSP may still be included in suppliers’ declarations and...
GSP in practice: cumulation, supplier declarations and India’s move toward an EU FTA
Annette Reiser explains the operational differences between Free Trade Agreements (FTAs) and the Generalised System of Preferences (GSP), focusing on how each affects company processes for handling preferential origin. She clarifies why GSP origin appears in supplier’s declarations, highlighting the role of bilateral, regional and extended cumulation under GSP. The...
Deep dive into PEM rules
This round-table session takes a deep dive into the accumulation rules for preferential origin under the Pan-Euro-Mediterranean (PEM) convention, comparing the 2012 and the new 2023 rules of origin, and is relevant to anyone calculating or certifying preferential origin during the current transitional period. Topics covered: Key differences between the...
Navigating the PEM rules in 2025
This webinar by Annette Reiser, Attorney at Law specialising in Customs and Trade Compliance, explains the Pan-Euro-Mediterranean (PEM) system of preferential origin and cumulation, and what customs and trade compliance professionals need to know about the transition to the revised 2023 rules during 2025. Topics covered: The WTO/GATT legal basis...
Customs clearance and trade compliance in the EU course
By Leonardo Macedo
In the EU, companies - various stakeholders of the international supply chain - report shortage of customs clearance and trade compliance specialists. The overall aim of the course is to fill the gap. This extensive course provides newcomers and cross-functional employees with the knowledge needed to successfully manage compliance and...
EU Export Control & Sanctions: Updates
The 11th EU sanctions package against Russia and Belarus, combined with fast-moving national controls in individual member states, creates real compliance challenges for anyone trading goods that could be exported to or via sanctioned countries. This webinar is aimed at all supply-chain professionals who are, or may be, directly or...
Supplier's declaration in preferential trade: when to use it?
Global trade based on preferential treatment offers benefits to its participants. The main one is a reduction in financial costs due to the application of reduced tariff rates when the goods have a preferential origin. In other words, if a product originates in one country and is sold to another...
Internal Compliance Programme (ICP): key elements
A concise briefing on the Internal Compliance Programme (ICP), the framework the EU expects companies trading in dual-use or military goods to have in place - and a practical reference for any organisation wanting to minimise export control and sanctions risk. Topics covered: The European Commission Recommendation (EU) 2019/1318 and...
Preferential origin: supplier's declaration in the EU
This recording explains the supplier's declaration as a proof of preferential origin under the EU Union Customs Code, and is directly relevant to customs and trade compliance professionals who need to establish or verify the preferential status of goods moving through multi-tier supply chains. Topics covered: The legal basis for...
Export control and sanctions - the EU in focus
The easiest way to understand export control is to know the '4W' questions: What are we going to send (is it a listed item?)? For what reason (catch all)? Where do we want to send (embargoes)? To whom we are sending (sanctions)? In this course you will learn how to...
Popular courses
Export control and sanctions - the EU in focus
The easiest way to understand export control is to know the '4W' questions: What are we going to send (is it a listed item?)? For what reason (catch all)? Where do we want to send (embargoes)? To whom we are sending (sanctions)? In this course you will learn how to...
Preferential and non-preferential origin of goods in the EU
This course deals with the concept of origin of goods and the basic rules applicable in the various international trade agreements signed by the EU, and also unilateral preferential arrangements. It covers activities required of customs professionals that have to determine the 'economic nationality' (non-preferential origin) and preferential origin of...
Popular articles
FTAs vs GSP: understanding key differences and practical implications for companies
This article explores the practical differences between free trade agreements (FTAs) and the Generalised Scheme of Preferences (GSP) scheme. As they operate in fundamentally different ways, they also influence internal company processes differently. It explains why origin information relevant to the GSP may still be included in suppliers’ declarations and...