Annette Reiser

Annette Reiser

Attorney at Law, Customs and Trade Compliance at nettes`globaltrade
Germany, Switzerland

Annette Reiser has more than 20 years of experience in customs and trade compliance. After her second law degree in Germany, she started her career at the Chamber of Commerce and Industry in Mannheim, Germany, followed by various leading positions in international companies of the automotive, defense, non-woven and pharmaceutical industry in Germany and Switzerland. She also spent several years as Senior Manager Indirect Taxes at KPMG and EY Switzerland. In 2021, she started her freelance business nettes`globaltrade as a coach, lecturer and author in Zurich, Switzerland, specialized in Free Trade Agreements and Export Control.

She is the founder of the Swiss Global Trade Expert Group and Editor of the Swiss Journal “Zoll und Mehrwertsteuer Revue”.

Annette Reiser is a lecturer at the Kalaidos University, Switzerland, the Swiss School of International Business and the AWA Suisse.

Contact information

Content by Annette Reiser

FTAs vs GSP: understanding key differences and practical implications for companies

FTAs vs GSP: understanding key differences and practical implications for companies

Annette Reiser
Annette Reiser
23 Apr 2026

This article explores the practical differences between free trade agreements (FTAs) and the Generalised Scheme of Preferences (GSP) scheme. As they operate in fundamentally different ways, they also influence internal company processes differently. It explains why origin information relevant to the GSP may still be included in suppliers’ declarations and...

origin
Topic spotlight
GSP in practice: cumulation, supplier declarations and India’s move toward an EU FTA

GSP in practice: cumulation, supplier declarations and India’s move toward an EU FTA

Annette Reiser
Annette Reiser
09 Feb 2026

Annette Reiser explains the operational differences between Free Trade Agreements (FTAs) and the Generalised System of Preferences (GSP), focusing on how each affects company processes for handling preferential origin. She clarifies why GSP origin appears in supplier’s declarations, highlighting the role of bilateral, regional and extended cumulation under GSP. The...

origin
Deep dive into PEM rules

Deep dive into PEM rules

Annette Reiser
Annette Reiser
29 Jun 2025

This round-table session takes a deep dive into the accumulation rules for preferential origin under the Pan-Euro-Mediterranean (PEM) convention, comparing the 2012 and the new 2023 rules of origin, and is relevant to anyone calculating or certifying preferential origin during the current transitional period. Topics covered: Key differences between the...

Navigating the PEM rules in 2025

Navigating the PEM rules in 2025

Annette Reiser
Annette Reiser
19 May 2025

This webinar by Annette Reiser, Attorney at Law specialising in Customs and Trade Compliance, explains the Pan-Euro-Mediterranean (PEM) system of preferential origin and cumulation, and what customs and trade compliance professionals need to know about the transition to the revised 2023 rules during 2025. Topics covered: The WTO/GATT legal basis...

Customs clearance and trade compliance in the EU course

Customs clearance and trade compliance in the EU course

By Leonardo Macedo

In the EU, companies - various stakeholders of the international supply chain - report shortage of customs clearance and trade compliance specialists. The overall aim of the course is to fill the gap. This extensive course provides newcomers and cross-functional employees with the knowledge needed to successfully manage compliance and...

2400.00
clearance process
EU Export Control & Sanctions: Updates

EU Export Control & Sanctions: Updates

Annette Reiser
Annette Reiser
01 Sep 2023

The 11th EU sanctions package against Russia and Belarus, combined with fast-moving national controls in individual member states, creates real compliance challenges for anyone trading goods that could be exported to or via sanctioned countries. This webinar is aimed at all supply-chain professionals who are, or may be, directly or...

restrictions
Supplier's declaration in preferential trade: when to use it?

Supplier's declaration in preferential trade: when to use it?

Annette Reiser
Annette Reiser
25 Jun 2023

Global trade based on preferential treatment offers benefits to its participants. The main one is a reduction in financial costs due to the application of reduced tariff rates when the goods have a preferential origin. In other words, if a product originates in one country and is sold to another...

origin
Topic spotlight
Internal Compliance Programme (ICP): key elements

Internal Compliance Programme (ICP): key elements

Annette Reiser
Annette Reiser
28 May 2023

A concise briefing on the Internal Compliance Programme (ICP), the framework the EU expects companies trading in dual-use or military goods to have in place - and a practical reference for any organisation wanting to minimise export control and sanctions risk. Topics covered: The European Commission Recommendation (EU) 2019/1318 and...

clearance process
restrictions
Preferential origin: supplier's declaration in the EU

Preferential origin: supplier's declaration in the EU

Annette Reiser
Annette Reiser
30 Apr 2023

This recording explains the supplier's declaration as a proof of preferential origin under the EU Union Customs Code, and is directly relevant to customs and trade compliance professionals who need to establish or verify the preferential status of goods moving through multi-tier supply chains. Topics covered: The legal basis for...

origin
Export control and sanctions - the EU in focus

Export control and sanctions - the EU in focus

Annette Reiser
Annette Reiser
15 Mar 2023

The easiest way to understand export control is to know the '4W' questions: What are we going to send (is it a listed item?)? For what reason (catch all)? Where do we want to send (embargoes)? To whom we are sending (sanctions)? In this course you will learn how to...

495
04h 40min 27sec
Basic
Video
restrictions

Popular courses

Export control and sanctions - the EU in focus

Export control and sanctions - the EU in focus

The easiest way to understand export control is to know the '4W' questions: What are we going to send (is it a listed item?)? For what reason (catch all)? Where do we want to send (embargoes)? To whom we are sending (sanctions)? In this course you will learn how to...

495
4h 40min
Basic
restrictions
Preferential and non-preferential origin of goods in the EU

Preferential and non-preferential origin of goods in the EU

This course deals with the concept of origin of goods and the basic rules applicable in the various international trade agreements signed by the EU, and also unilateral preferential arrangements. It covers activities required of customs professionals that have to determine the 'economic nationality' (non-preferential origin) and preferential origin of...

545
5h 7min
Basic
origin

Popular articles

FTAs vs GSP: understanding key differences and practical implications for companies

FTAs vs GSP: understanding key differences and practical implications for companies

23 Apr 2026

This article explores the practical differences between free trade agreements (FTAs) and the Generalised Scheme of Preferences (GSP) scheme. As they operate in fundamentally different ways, they also influence internal company processes differently. It explains why origin information relevant to the GSP may still be included in suppliers’ declarations and...

Topic spotlight
origin