EU Packaging and Packaging Waste Regulation: a practical guide to packaging, market access and producer responsibility

Who is responsible for packaging compliance under the EU Packaging and Packaging Waste Regulation (PPWR) applied from 12 August 2026 - the brand owner, manufacturer, importer, distributor or another operator? The answer may differ depending on the type of packaging, the stage of the supply chain and the member state concerned. This practical guide explains how to determine the relevant PPWR roles and distinguish market-access and conformity obligations from extended producer responsibility (EPR) for packaging waste, with particular focus on imported and private-label products.