EU Packaging and Packaging Waste Regulation: a practical guide to packaging, market access and producer responsibility

Janina Bary
Janina Bary
Attorney at Law, AWB Law GmbH, Germany
Published 23 Aug 2026
EU Packaging and Packaging Waste Regulation: a practical guide to packaging, market access and producer responsibility
Adobe Stock
Topic spotlight
Sustainability

Who is responsible for packaging compliance under the EU Packaging and Packaging Waste Regulation (PPWR) applied from 12 August 2026 - the brand owner, manufacturer, importer, distributor or another operator? The answer may differ depending on the type of packaging, the stage of the supply chain and the member state concerned. This practical guide explains how to determine the relevant PPWR roles and distinguish market-access and conformity obligations from extended producer responsibility (EPR) for packaging waste, with particular focus on imported and private-label products.

Related content

New EU requirements for packaging and the import of packaged products - coming soon

New EU requirements for packaging and the import of packaged products - coming soon

Greta Kulikauske
Greta Kulikauske
01 Mar 2025

In addition to the numerous sustainability-related areas assigned to customs (CBAM, EUDR, forced labor prohibition regulation, CITES, etc.), customs will soon be assigned another task - the control of packaging…

Sustainability
Topic spotlight
CBAM liability of importers and ‘other persons’

CBAM liability of importers and ‘other persons’

Michael Lux
Michael Lux
21 Dec 2025

The CBAM Regulation distinguishes as of 1 January 2026 between importers or their customs representatives who are ‘authorised CBAM declarants’ declaring CBAM goods for release for free circulation, and 'other…

Sustainability
Topic spotlight
UK CBAM explained: 2027 rules, compliance & practical guidance for importers

UK CBAM explained: 2027 rules, compliance & practical guidance for importers

Arne Mielken
Arne Mielken
29 Jun 2026

A concise briefing from Arne Mielken (Customs Manager Ltd) on the UK's forthcoming Carbon Border Adjustment Mechanism (CBAM), relevant to customs and trade compliance professionals preparing for the UK's own…

Sustainability
EU & UK CBAM explained: key developments and practical implications for traders

EU & UK CBAM explained: key developments and practical implications for traders

Jan-Joost den Brinker
Jan-Joost den Brinker
29 Jun 2026

A practical, technically detailed session on EU CBAM (Carbon Border Adjustment Mechanism) and the forthcoming UK CBAM, comparing how the two regimes are structured and where importers, suppliers and customs…

Sustainability
CBAM as seen by the customs representative

CBAM as seen by the customs representative

Evguenia Dereviankine
Evguenia Dereviankine
03 Mar 2026

Customs representatives navigating the Carbon Border Adjustment Mechanism (CBAM) face responsibilities that vary significantly depending on the type of representation they provide. This article examines how liability is allocated under…

Sustainability
Explainer
CBAM & customs representation

CBAM & customs representation

Matthieu Levasseur
Matthieu Levasseur
25 Feb 2026

This presentation explains how the Carbon Border Adjustment Mechanism (CBAM) affects customs representatives and importers, from the scope of covered goods to the practical obligations of an authorized CBAM declarant,…

Sustainability